Christine Hill Hobbi conducts Customer Service Training Workshop for First Call Center in Bethlehem!

HCEF is pleased to announce the success of our first training workshop developed for agents of the HCEF/REACH Bethlehem Call Center, the first Call Center in Bethlehem. The workshop took place today from 9:00am – 5:00pm at the Call Center which is located in HCEF’s Ecumenical Center for Research and Development (ECRD).



Christine Hill Hobbi is Executive Vice President and Co-founder of Service Elements International, Inc., an American customer service training company. She is also a member of Pinnacle Presbyterian Church in Scottsdale, Arizona.  Christine conducted this dynamic and informative workshop focused on customer service, and more specifically, she addressed issues regarding customer service of American clientele: their expectations of and from the HCEF/REACH Bethlehem Call Center and its agents; and how the call center agents can meet and exceed the expectations of American clientele.



The full-day customer service workshop included interactive scenarios, discussions and case studies on the following topics:

  • Modern Day Customer Expectations
  • What is a Customer from the USA?
  • Call/Contact Center Expectations
  • “How to Say ‘No’; Dealing with Difficult Customers, and
  • Other Challenging Situations

“In HCEF’s continuous effort to create jobs and opportunities for self-improvement and capacity building, this Bethlehem Call Center is critical in helping Palestinians to improve and sustain their living conditions,” said Rateb Rabie, HCEF President/CEO.

Christine expressed her excitement about having the opportunity to share her knowledge and expertise as she made this statement, “The professionalism of the call center agents; their command of the English language; as well as their eagerness to learn about customer expectations in America was invigorating for me. I also feel that it is an opportunity for me and others in the Presbyterian Church who are eager and passionate about working to help create jobs and foster a sense of community with the people of Bethlehem. This workshop is the beginning of an ongoing collaboration with HCEF toward building the economy and employment opportunities in Palestine.”

Sir Rateb Rabie, HCEF President and CEO ended the workshop by encouraging the HCEF/REACH Bethlehem Call Center Agents by reminding them that “This training opportunity is our best investment in our future.  Let us all work together to replace despair with hope, fear with security and humiliation with human dignity”.

To learn more about the HCEF/REACH Bethlehem Call Center and how it can benefit your business, email us at reach@hcef.org. To learn more about HCEF and its programs visit us at www.HCEF.org