Philosophy and Framework of Partnership and Stakeholders

As described, Christmas does not simply represent a time of festivity and celebration to the city of Bethlehem. It also represents an important period for the local economy; an important occasion to promote the message of peace; an important national moment as the eyes of the international community fall on Bethlehem at this time of year; and a significant moment for the local Christian community as they attempt to increase international awareness of their existence and conditions in the Holy Land. The importance of the Christmas celebration season is multidimensional. Our campaign must also be multidimensional in terms of its activities, but more importantly, in terms of our partnerships. In order for the strategic goals of this campaign to be realized, all relevant sectors must be engaged in our activities and partnerships. The sustainability and effectiveness of our campaign will be best achieved under these circumstances.

Stakeholders